Atria Institute of Technology, Bangalore

Academic Identity

Orcid Id 0000-0002-9896-9367
Google Scholar Id YdTzo8UAAAAJ

Vidwan-ID : 179999

Mrs Archana R Motta
Assistant Professor
Atria Institute of Technology, Bangalore

Publications 2016 - 2019

Publications

1

Book
1

Conference
Proceedings

Google Scholar

Co-author Network

Expertise

Management

Marketing, Management & OB, Consumer Behaviour, Services Marketing, Retail Management, Integrated Marketing Communications, Digital and Social Media Marketing, Brand Management, Entrepreneurship Development, Research Methodology

Personal Information

Mrs Archana R Motta

Female

Atria Institute of Technology, Adjacent Bangalore Baptist Hospital, Hebbal

Bengaluru, Karnataka, - 560024

Experience

2004 - Present

Assistant Professor

Atria Centre for Management and Entrepreneurship

Atria Institute of Technology, Bangalore

Qualification

2005

Mphil

Periyar University
1995

MBA

GRG School of Management Studies
1993

BBM

PSGR Krishnammal College for Women

Membership In Professional Bodies

2021

Indian Academic Researcher's Association

Life Member

2021

Indian Academic Researcher's Association

Life Member

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Membership In Committees

2021

Cultural Committee

Convenor

2021

Cultural Committee

Convenor

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Publications (2)